L.LALO VISUAL DESIGN
WELCOME TO
MY PORTFOLIOLALO / VISUAL DESIGN

PORTFOLIO

Complex ideas. Clear images.Infographics, editorial design and motion.

Explore the work
01 / VISUAL EXPLANATIONS

Infographics

Models, campaigns and diagrams that give a complicated subject a shape people can grasp.

02 / EDITORIAL DESIGN

From order
to journey.

A 25-page white paper on airline service delivery, designed for Travel in Motion. Selected spreads show how dense strategy content can become a readable visual narrative.

View selected pages (PDF) Travel in Motion · White paper · September 2026
White paper page explaining five key service delivery functions White paper business case spread with a four-part diagram
CASE STUDY / TRAVEL IN MOTION From Word draft to visual story. See how the manuscript became a designed white paper with diagrams, icons and a clear visual rhythm. Open case studyClose case study
01 / SOURCEWord draft

The target role of Service Delivery

Service Delivery defines how accepted Order commitments are prepared, coordinated, evidenced and reflected back into the airline ecosystem. The published paper identifies five core roles:

Five roles in a text-first structure

  1. Delivery readiness
  2. Process orchestration
  3. Journey monitoring
  4. Exception detection
  5. Delivery outcome messaging
Recreated from published text to show the manuscript structure
02 / DESIGNA system readers can follow

The five roles became a numbered visual model. Order Management and the execution ecosystem frame the diagram; concise descriptions and icons keep the detail close to the graphic.

Finished white paper page showing the five Service Delivery roles as a numbered diagram, with icons and explanatory text
03 / FINISHED PAGE · The five roles of Service Delivery

One visual language, many kinds of information.

The same paper also turns a process into a journey and a business case into a four-part comparison.

Finished white paper page with a five-stage Offer, Order, Orchestrate, Execute and Evidence journey
Process / A five-stage journey
Finished white paper page with the business case arranged around operational efficiency, financial accuracy, customer confidence and commercial learning
Business case / Four connected outcomes
View selected pages (PDF)
03 / STORIES IN MOTION

Motion & video

Animated explainers, promos and three-dimensional work. The full videos open on YouTube.

01 / FILMAIRLINE
DISTRIBUTION
2022 Airline Distribution 2022UATP · Unreal Engine / After Effects 02 / PROMODISRUPT
FLX DisRupt promoFarelogix · Cinema 4D / After Effects 03 / EXPLAINEROFFER
TRANSFORMATION Offer TransformationFarelogix · 3ds Max / After Effects 04 / SHOWREEL3D
SAMPLES 3D SamplesVarious clients · 3ds Max / Unreal Engine

Short animations

Two Accelya pieces from the #BreakTheBias campaign.

Accelya / #BreakTheBias: Why it matters
Accelya / #BreakTheBias: What to do
THE PERSON BEHIND THE WORK

Hello, I’m Lalo.

I’m a graphic designer and creative director based in Bariloche, Argentina. I turn complex ideas into clear infographics, editorial design and motion, with a particular focus on travel and airline technology.

Emaillalofont@me.com WhatsApp+54 294 420 2454
Portrait of Lalo against a blue background